OF COURSE THERE IS AN ALTERNATIVE
"In the book I stated effectively that 'Startups should never hire a PR firm'" - Mark Cuban
You could continue paying a PR firm to work on a best efforts basis, with a multi-month retainer to try and secure coverage for you. But after 3 months, 6 months, or even a year of paying retainers that result in sending out canned pitches that are irrelevant the majority of the time, as evidenced above, your company would have not only wasted time but also critical dollars that could be spent elsewhere. Or you could just run a marketing campaign on AlleyWatch with guaranteed placement to reach an audience of qualified decision makers at scale. To learn about the opportunities on our platform - please visit Advertising @ AlleyWatch.